The American Heart Association, the world’s leading nonprofit organization focused on heart and brain health for all, and the National Football League (NFL), in collaboration with the Buffalo Bills, debuted the first-ever NFL PLAY 60 library, which features kid-friendly exercises to help kids to get their recommended 60-minutes of daily physical activity. Amidst the rising number of COVID-19 cases, schools and organized sports have begun to reinstate contact limitations leaving kids in need of fun, easy ways to stay physically active.
This free, digital library is designed to close the physical education gap by providing teachers and parents with physical activities, while incorporating brain breaks in the school day. The Buffalo Bills video shows kids the Buffalo Bills Backyard Bootcamp.
“The Buffalo Bills are proud to partner with the American Heart Association to provide resources and opportunities for children to be physically active in our community,” said Preston Teague, Buffalo Bills senior director of community relations and youth football. “Students getting 60 minutes of physical activity each day is something we strongly encourage, and virtual initiatives like the NFL Play 60 Library are a great resource to inspire children to be active and healthy, especially students who are learning remotely.”
Getting active for 60 minutes a day is critical as kids who are regularly active have a better chance of a healthy adulthood, but only 1 in 5 kids get enough activity to meet the U.S. Department of Health and Human Services’ 2018 Physical Activity Guidelines for Americans. Physical activity is critical to improve immediate and long-term health for kids and their families.
From now through January 22, 2021, kids will have an opportunity to vote for their favorite team exercise video in the library. The winning exercise video will be announced as part of the NFL PLAY 60 Kids Day, which will take place on Wednesday, Feb. 3. Held during Super Bowl week, Kids Day is a national day of action to inspire kids to get moving, either in-person or virtually, with their classmates, teachers and families. Registration for Kids Day is open now at heart.org/NFLPLAY60.
In addition to the NFL PLAY 60 exercise library, the NFL and the American Heart Association provide a variety of tools to add movement throughout the day. Powered by Go Noodle and Discovery Education, video content, activities and family challenges can be accessed at heart.org/NFLPLAY60.
“The exercise library is a really fun addition to an already robust suite of resources provided through NFL Play 60 for schools, youth and families,” said Marc Natale, executive director of the American Heart Association in Western New York. “Seeing the NFL players, mascots and cheerleaders enjoying physical activity and being themselves outside of the game environment provides our youth with a fresh perspective and motivation for how they perceive activity in their daily lives.”
Since 2006, the NFL and the American Heart Association have teamed up to inspire kids by providing fun and engaging ways to get physically active. In addition to the online resources found at heart.org/nflplay60, the free NFL PLAY 60 app helps kids get more movement throughout the day. The PLAY 60 app allows users to control personalized avatars onscreen with their own physical movement. The app is available for iOS and Android devices.
 Department of Health and Human Services, Physical Activity Guidelines, page 14. Available for download here: https://health.gov/paguidelines/default.aspx