The American Heart Association has named Joseph A. Maiella, of Southborough, Senior Vice President of the American Heart Association in Metro Boston. In his new role, Maiella will focus on advancing the mission of the American Heart Association and American Stroke Association, building healthier lives, through the planning, management and implementation of health initiatives and fundraising campaigns.
“We are thrilled to have someone of Joe’s caliber leading the efforts of the American Heart Association here in Boston,” said Rich Adduci, Chairman of the American Heart Association’s Boston Board and Chief Information Officer at Boston Scientific. We are confident that Joe’s distinguished record of performance in both leadership and business development roles will help further our success in the fight against heart disease and stroke.”
A highly respected business executive, Maiella is widely known throughout Massachusetts as the Founding President of the Massachusetts Production Coalition, where Joe led a Board of Directors, development initiatives and volunteer committees that grew the organization into the leading voice for the industry. Maiella also led the coalitions’ legislative committee responsible for engineering incentive legislation that generated over 1.5 billion of new direct spending over a three year period.
Maiella has served as an entrepreneur, co-founder and chief marketing and sales officer of two media-targeted talent and crew payroll and recruiting firms including his most recent role as Vice President of Sales at Media Services. Prior to venturing into the film and media services industry, Maiella served as Director of Sales with Convergent Media and as Assistant Vice President of Corporate Communications at The New England.
Throughout Maiella’s tenure in his full time private sector roles, he doubled up as inspirational and effective volunteer leader of non-profit professional and trade organizations integral to the advancement of film & television production industry including roles with the United Way, the Webb Foundation and The International Television Association (now MCA-I).
Maiella is a graduate of the College of Holy Cross where he received a Bachelor of Arts and Boston University where he received a Master of Science. He is expected to complete a certificate in marketing strategies in May 2014 from Cornell University, Johnson School of Management.