Kinney Drugs is proud to support the American Heart Association, the world’s leading nonprofit organization focused on heart and brain health for all, through Life Is Why™, a cause marketing campaign benefitting the American Heart Association. Life Is Why inspires consumers to celebrate their reasons to live healthier, longer lives – by giving.
“We’re excited and proud to be working once again with the American Heart Association. The Association’s mission is important to us as a healthcare organization,” said John Marraffa, president of Kinney Drugs.
Through the month of February, 96 locations will provide shoppers the opportunity to donate in a quick and easy way to support the mission of the American Heart Association. Kinney Drugs and Kinney Drugs Foundation have been longtime supporters of the American Heart Association and have raised more than $250,000 during February promotions in the past.
“Together with Kinney Drugs, we are creating healthier communities everywhere. Life really is why this campaign is so impactful,” said Franklin Fry, executive director of the American Heart Association in Greater Syracuse and Northeast PA. “With American Heart Month in February, this is the perfect time to raise lifesaving funds.”
Donations through the Life is Why campaign – no matter the amount – allow the Association to implement initiatives such as:
- Fund research that can improve the health outcomes of heart and stroke patients;
- Train more than 2.5 million high school students in CPR annually;
- Support the work of local entrepreneurs and organizations working to improve health outcomes in under-resourced communities.
To learn more about the Life Is Why We Give campaign and other participating companies, please visit www.heart.org/lifeiswhywegive.