An effort with heart has resulted in a significant contribution to the American Heart Association from Price Chopper/Market 32.
During February, American Heart Month, all 135 Price Chopper Supermarkets and Market 32 stores conducted a Round Up Your Change campaign, rounding up the total grocery bill of participating customers to the next nearest dollar amount and donating 100% of the proceeds, which resulted in a donation of $39,412.99 to the American Heart Association.
On Tuesday, April 12, Price Chopper executives and teammates from the Eastern Parkway store, presented a check to the American Heart Association at their Schenectady, New York headquarters.
“We are honored and grateful that Price Chopper and Market 32 chose the American Heart Association for this significant fundraising effort,” said Barbara Hess, Chief Administrative Office of SEFCU and chair of the Capital Region Advisory Board of the American Heart Association. “The individual contributions may seem small, but added together, these amounts of change can lead to significant change in heart and brain health. The American Heart Association invests money into research and programs that fight heart disease and stroke, the nation’s No. 1 and No. 5 killers. By conducting Round Up Your Change, Price Chopper/Market 32 has helped to improve the health of their customers and their communities. We thank them for that.”
“We are so pleased to expand upon our support for the American Heart Association with the addition of a month-long Round Up Your Change campaign around Go Red for Women,” said Mona Golub, VP Public Relations & Consumer Services for the progressive hometown chain. “It’s a privilege to collaborate with our teammates and customers in an effort to raise both funds and awareness for women’s heart health.”
The Go Red for Women movement is an important part of American Heart Month, with a strong focus on women’s heart health.
The Price Chopper/Market 32 Round Up Your Change campaign took place in the chain’s 135 stores in New York, Pennsylvania, Connecticut, Massachusetts, New Hampshire and Vermont. The American Heart Association funds more than $44 million in research in those states.