Weis Markets is proud to support the American Heart Association, the world’s leading nonprofit organization focused on heart and brain health for all, through Life Is Why™, a cause marketing campaign benefitting the American Heart Association. Life Is Why inspires consumers to celebrate their reasons to live healthier, longer lives – by giving.
From Feb. 1 – 28, all 198 store locations across seven states will provide shoppers the opportunity to donate in a quick and easy way to support the mission of the American Heart Association. Customers can choose to donate $1, $3, $5, $10 or round up at check-out. Weis Markets has raised over $1 million for the American Heart Association through the Life is Why campaign since 2019.
Donations through the Life is Why campaign – no matter the amount – allow the Association to implement initiatives such as:
- Fund research that can improve the health outcomes of heart and stroke patients;
- Train more than 2.5 million high school students in CPR annually;
- Support the work of local entrepreneurs and organizations working to improve health outcomes in under-resourced communities.
To learn more about the Life Is Why We Give campaign and other participating companies, please visit www.heart.org/lifeiswhywegive.