Philadelphia, October 6, 2021 — The American Heart Association, the world’s leading nonprofit organization focused on ensuring longer, healthier lives for all, has a new supporter, Medicare Choice Group (MCG). With a mission to promote health and wellness, MCG simplifies the Medicare transition and enrollment process through education, decision support, and innovative technologies.
“Life Is Why.” The phrase, which began appearing with the logo on Heart.org on Aug. 1, is much more than a slogan. It’s the singular idea that stands behind all the lifesaving work the AHA has carried out for over 90 years – and it’s the very basic idea that people should be healthier so they can enjoy their lives more.
“The work we do matters,” American Heart Association Executive Director Earnestine Walker said. “It has mattered to my family and I’m sure it has mattered to your family. Life is why.”
“We stand behind the American Heart in this effort,” said Robert McFillin, CEO of Medicare Choice Group. “We are grateful to play a part in ‘Life is Why’ by educating our 65+year old population on how their Medicare benefits can assist them in managing their chronic heart related conditions.”
The American Heart Association is the nation’s oldest and largest voluntary health organization dedicated to fighting heart disease and stroke — the two leading causes of death in the world. The AHA fights these diseases through a wide variety of tactics, yet “Life Is Why” can be attached to every facet of the organization’s work. Life is why the AHA helps people eat healthier foods and get more active — among the many activities the organization has to help people live healthier lives.
The campaign will run from October 1st 2021 through February 28, 2022. All funds raised at the Heart Walk support the mission of the American Heart Association, to be a relentless force for a world of longer, healthier lives while supporting priority issues in Philadelphia. Health and Human Connection has been identified by the American Heart Association Philadelphia board for 2021 to propel work to support the Association’s 2024 Health Equity Impact Goal, reducing barriers to health care access and quality.
To learn more about engaging your workforce in Heart Challenge events, or to join David and other area executives, visit 2021 Philadelphia Heart Walk or contact Michelle.Evetts@heart.org for more information.
About the American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health, and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, Facebook, Twitter or by calling 1-800-AHA-USA1.
About Medicare Choice Group
Medicare Choice Group (MCG), an independent agency and Medicare solution, simplifies the education, transition and enrollment to Medicare for eligible beneficiaries. Representing the most respected local and national health insurance plans, MCG provides one-on-one, unbiased advice, practical decision support and detailed coverage options based on the specific needs of eligible beneficiaries. An official partner of National Council on Aging, Connect with us on medicarechoicegroup.com, LinkedIn or Facebook or by calling 855-878-1790.
For Media Inquiries: 214-706-1173
Theresa Spencer: 267-997-3354; Theresa.Spencer@Heart.org
For Public Inquiries: 1-800-AHA-USA1 (242-8721)
Theresa Spencer is award-winning communications strategist and public relations professional. She is a creative thinker and innovative in her approach to create collaborative opportunities for others and most importantly, can motivate people around her to turn their ideas into reality. I design and drive communications and branding strategies to advance the American Heart Association objectives, initiatives and programs.