The American Heart Association (AHA), the leading voluntary health organization devoted to a world of longer, healthier lives, is taking an integrated approach with Yale New Haven Health (YNHHS) Heart and Vascular Center to make a sustainable impact on the cardiovascular health, and specifically blood pressure, in the most vulnerable communities in Connecticut, through the Live Fierce – Reduce Your Risk campaign. Live Fierce is the Association’s new mission concept that binds the power of the organization’s brand with its comprehensive impact.
“Yale New Haven Health is deeply committed to ensuring health equity and this partnership with the AHA will help to create sustainable policy, system and environmental changes,” said Francine LoRusso, SVP Operations/executive director, Heart and Vascular Services, YNHHS. “The Live Fierce mindset will help address the health issues impacting Connecticut and make health equity a priority.”
During the next two years, YNHHS will work with the AHA to provide meaningful experiences through programs and initiatives that will drive equitable health impact through five key priority areas: women, COVID-19, tobacco and vaping, patients and healthy living. From free, digital Community Conversations discussing high blood pressure, to GoRED Talks featuring YNHHS medical professionals, to a blood pressure screening campaign and signature Go Red For Women and Heart Walk events, the Association and YNNHS will take steps to help raise awareness of heart disease and stroke, and address and mitigate the root causes of healthcare disparities.
“By focusing on those we serve, we can channel heartfelt intensity into advocating, motivating and educating people so they are empowered to live longer, healthier lives,” said LoRusso. “Yale New Haven Health and the American Heart Association want to help communities to build science-backed healthy habits so individuals can thrive – even in these stressful times and build a healthier Connecticut.”
To learn more about programs, events, and volunteer opportunities, visit Heart.org/Connecticut.
View this short video as part of the Doctor It’s Been Too Long campaign, supported by Yale New Haven Health Heart and Vascular Center.