Rock it like a Redhead at the 2017 Go Red For Women Luncheon

The American Heart Association announced today that Adrienne and Stephanie Vendetti, founders of the “How to be a Redhead” lifestyle and beauty brand will be featured as Keynote Speakers at the Go Red For Women Luncheon scheduled for Friday, February 17, 2017 at the Rhode Island Convention Center.

The 2017 luncheon program will feature a “Red Hot Conversation” with NBC10’s Alison Bologna, Adrienne and Stephanie Vendetti as they discuss their connection to heart disease and how two young Rhode Island women launched “How to be a Redhead”. The program will wrap up with a fun and interactive live consultation on “How to Wear Red”! No matter the color of your hair, there is a red look for you! The Vendetti sisters will show us how wearing red can be empowering and can inspire you to live a long, strong, healthy life!


Stephanie and Adrienne Vendetti are sisters, best friends, and natural-born redheads. They are co-founders of and authors of the recently released “How to be a Redhead” book. These sisters were raised in Cranston; attending Holy Ghost School & LaSalle Academy in Providence, and both have B.A.’s in Business from the University of Miami.

“The color red is everything to us, and with a lot of hard work and determination, we’ve made a successful career out of it! It’s an honor to be involved with the American Heart Association’s Go Red Movement and we can’t wait to raise awareness for this very important disease.”

As natural redheads, Adrienne and Stephanie struggled to find beauty and fashion items that cater to young, trendy redheaded women. When Stephanie was a teenager, she went blonde to “fit in,” but realized she felt and looked best with natural red locks. As young girls, they both had trouble finding ‘redhead friendly’ products because most items caused their skin to irritate or break out. Many makeup consultants at department stores shied away when they would ask which mascara or blush matched their fair complexion. The Vendetti sisters decided to take it upon themselves to test and try different types of products and love expressing their fun redhead personalities with fun pops of color in their wardrobe.

Over the years, Adrienne and Stephanie have learned to master all of the complementary redhead techniques. They created for redheads throughout the world to celebrate a redhead’s beauty, in both the fashion and beauty sector. The redhead sisters have coined the phrase “Rock it like a Redhead” as the tag line for their articles and social media photos to proclaim that it’s all about rockin’ your red hair with certainty and spunk.


“Our grandmother, Rosemary, a beautiful, natural redhead, was one of our biggest inspirations growing up. She was also from Providence. She suddenly passed away from heart disease in 2003, and it forever changed us. From that moment on, our entire family began living a healthier lifestyle. When we started the How to be a Redhead brand, we knew our passion for health had to extend to our website… and more. We even speak about its importance in the ‘How to be a Redhead’ book. We believe the positive results are more than physical, it’s downright life-changing inside and out.”

Learn more about Stephanie and Adrienne Vendetti’s empowering voice for women at

The Go Red For Women Luncheon celebrates the power of the color red! It is the premier women’s annual event focusing on cardiovascular health in Southern New England and a cornerstone piece of the American Heart Association Go Red movement. This social-educational event focuses on raising awareness and urging action to prevent or survive the leading health threats to all women—heart disease and stroke. Nationally sponsored by Macy’s, this vibrant movement celebrates women’s energy, passion, and power to band together to wipe out heart disease and stroke while living longer, stronger, and more heart-healthy lives.

Local sponsors include Blue Cross & Blue Shield of Rhode Island, Accenture, Amica, Citrin Cooperman, KPMG and Neighborhood Health Plan of Rhode Island. Media sponsors include Cat Country 98.1, Providence Business News, NBC10 and the Providence Journal. Friend of Heart is Advancing Women’s Excellence.

The Southern New England Go Red For Women Luncheon raises funds to support this lifesaving movement for women, supporting cutting-edge research, community programs and professional education focused on cardiovascular health. For more information, sponsorship opportunities or to purchase tickets, please visit our website at or contact at [email protected] or 401-228-2329.


About the American Heart Association and American Stroke Association

The American Heart Association and the American Stroke Association are devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The American Heart Association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. The American Stroke Association is a division of the American Heart Association. To learn more or to get involved locally, call, visit or call 401-228-2324. Follow us on Facebook and Twitter: @sneheart #SNEGoRed.

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