joins Life Is Why We Give campaign in NYC

Mobile Salon’s #GoRedNYC Manicure Supports Beauty Inside and Out

New York, NY, November 9, 2017 — The American Heart Association | American Stroke Association is proud to announce a colorful collaboration with New York’s on-demand mobile nail salon has joined the Life Is Why We Give campaign from now until the end of December 2017. For every #GoRedNYC manicure that its customers book, will donate 15 percent to support the Association’s mission of building healthier lives free of cardiovascular disease and stroke.

“Together, we wanted to find a unique way to tell women that we want them to feel beautiful on the outside, but internal beauty is also important – being heart healthy is important. That is what the #GoRedNYC Manicure symbolizes,” says Paulina Serrato, co-founder of “Book an appointment, paint your nails red, take a picture and tag #GoRedNYC to join millions of others working to build a world free of heart disease and stroke.”

Heart disease is the number one killer of women, causing 1 in 3 deaths each year. That’s approximately one woman lost to heart disease every minute. The Life Is Why We Give campaign implores all Americans to come together and declare their support for healthy living. The initiative is driven by participating retailers around the country asking their consumers to donate to the American Heart Association.

The American Heart Association uses funds raised by campaigns like Life Is Why We Give to finance cutting-edge scientific research, conduct public and professional education programs and advocate for public health.

Individuals and corporations that would like to have come to their home or office can visit to book an appointment.

For more information about the American Heart Association please contact Jaimie Racanelli at For more information about the #GoRedNYC Manicure contact Paulina Serrato or Joseph Orr, Founders of mobile nail salon, at 646-689- 6833 or email or


About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies and provide lifesaving tools and information to prevent and treat these diseases.

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