The American Heart Association, the world’s leading voluntary organization focused on heart and brain health for all, recently announced their new Lancaster/Lebanon division staff team.
The team will be led by Kristen Masengarb, Executive Director of the Lancaster/Lebanon division. Kristen joins us from the Development and Alumni Relations team at Penn State University, where she has worked for the past decade as director of Mini-THON at Four Diamonds. She was recently honored as the YWCA Woman of Excellence Award Winner and holds a Bachelor of Science in Marketing from The Pennsylvania State University.
“Our staff is excited to position the American Heart Association as a value driven partner in the Lancaster and Lebanon communities ensuring that everyone can enjoy a full, healthy life,” said Masengarb. “We look forward to inviting the community back to be a part of our growing movement, whether you’re celebrating with us at one of our fundraising events or simply finding your own unique ways of inspiring everyone around you to take their health to heart.”
Alek Tomazin will serve as development director in Lancaster County, working closely with local companies and volunteers through events including the Lancaster Heart Walk, Lancaster Heart Ball and Go Red for Women movement. For the past six years, Alek worked in Development and Alumni Relations at Penn State University, where she served as associate director of Mini-THON for Four Diamonds at Penn State Health Children’s Hospital. Alek holds a Bachelor of Science in Animal Science and Business Management from The Pennsylvania State University.
Disha Modi will serve as development director in Lebanon County, leading local fundraising and community impact efforts through events and initiatives such as the Lebanon Heart Walk and Lebanon Heart Ball. Throughout her career, Disha has focused on creating a positive customer experience, while increasing revenue and building long term relationships with her accounts. Most recently, she served as service manager for Wells Fargo, where she played an instrumental role in training and developing her team. Disha is bilingual in English and Gujarati and holds a Bachelor of Science in Marketing from Rutgers University.
Lily Tiday will serve as development coordinator, supporting the work of the Lancaster/Lebanon team and providing direct customer and volunteer support in those communities to engage them in the mission of the American Heart Association. Lily holds a Bachelor of Science in Integrated Communications from Liberty University, where she graduated magna cum laude and worked for several years as an events officer and member of the advertising team. Most recently, she served as a social media marketing expert for Adler & Marlow.
The funds raised by the American Heart Association go towards cardiovascular research, advocacy, CPR training and to promote better health in support of the Association’s 2024 Health Equity Impact Goal, reducing barriers to health care access and quality. In Lancaster and Lebanon counties, the American Heart Association is working specifically to address barriers to hypertension management, reduce food insecurity and combat youth vaping and tobacco use.
Communications Director for the American Heart Association in Central Pennsylvania, including Harrisburg, Lancaster, Lebanon, York, State College, Altoona and Johnstown.