American Heart Association Welcomes Mount Sinai Health System As First Life is Why Sponsor in NYC

NYCWhyWorking Together  to Deepen Community Health Impact

 The American Heart Association (AHA) proudly announces Mount Sinai Health System as the first Life is Why sponsor in New York City. Life is Why is a national initiative which emphasizes the emotional connection to the work of the AHA. The campaign encourages people to consider what or whom they are living for and use that as motivation to make lifestyle changes and improve their heart health.

Heart disease is the number one killer of both men and women in New York City. However, 80 percent of heart disease and stroke-related illnesses are preventable. Through the Life is Why sponsorship, Mount Sinai and the AHA will focus on educating adults in New York City—especially in high-risk communities—on heart disease prevention.

Mount Sinai Heart is among the world’s leading centers for cardiovascular medicine and advanced diagnostic and therapeutic technologies whose mission is to dramatically improve the heart health of patients. U.S. News and World Report ranks The Mount Sinai Hospital among the top U.S. hospitals for cardiology and heart surgery services.

“We at Mount Sinai are proud to support the American Heart Association’s Life is Why campaign to promote heart health in New York City,” said Valentin Fuster, MD, PhD, Director, Mount Sinai Heart, and Physician-in-Chief of The Mount Sinai Hospital. “Education is paramount in preventing heart disease and stroke, and this program will allow us to better reach at-risk communities with educational and interactive events.”

Life is Why programs and events will incorporate educational tools such as the AHA’s Life’s Simple 7—which highlights the seven risk factors for heart disease and stroke—and Dr. Fuster’s 50/50 wellness program that emphasizes the importance of group support in promoting heart healthy behavior.

“We are thrilled to work with Mount Sinai Health System on this Life is Why campaign which is sure to have a substantial impact on the health of our community,” said Kathy A. Kauffmann, Senior Vice President of the American Heart Association in New York City.  “We share a common goal of wanting to have a direct impact on reducing deaths from heart disease and stroke.  Together our reach is stronger and I look forward to what we will accomplish.”

For more information on the Life is Why campaign, please visit



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