New Jersey retailers, online businesses, support life-saving mission through annual Life Is Why We Give campaign

Every 40 seconds, someone in America experiences a stroke or a heart attack.[1] This February, the American Heart Association, a global force for longer, healthier lives, is teaming up with companies around the country to change these outcomes through the Life Is Why We Give™ campaign. Life Is Why We Give inspires consumers to honor their reasons to live healthier, longer lives – by giving.

Through the Life Is Why We Give campaign companies including Baru Accessories, Charm It! By High IntenCity, Eat Clean Bro, Jersey City Fashion Forward, Kika Stretch Studios Montclair and Unplug Meditation, and their customers have a quick and easy way to give to the Association and support its mission. These local area supporters join several national companies, including Kroger, Orangetheory Fitness, Pilot Company, Gordmans, Stater Bros. Markets, and Stein Mart in supporting the campaign.

Donations through Life is Why We Give participating retailers – no matter the amount – allow the Association to:

  • Fund research that can improve the health outcomes of heart and stroke patients;
  • Train more than 2.5 million high school students in CPR annually; and
  • Support the work of local entrepreneurs and organizations working to improve health outcomes in under-resourced communities.

“We are so grateful to all the Life is Why We Give supporters throughout the Garden State. Their efforts are helping us be a relentless force for a world of longer, healthier lives,” said American Heart Association South/Central New Jersey board president Rachana Kulkarni, MD, FACC, MBA.

Life is Why We GiveThose interested in supporting the American Heart Association can look for the Life Is Why We Give logo where they shop beginning in February. To learn more about the Life Is Why We Give campaign and other participating companies, please visit

[1] Virani SS, Alonso A, Benjamin EJ, et al. “Heart Disease and Stroke Statistics – 2020 Update: A Report from the American Heart Association.” Circulation, 141, 2020.

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