Dr. Amber Price and Alexis Swann to co-chair the American Heart Association’s Hampton Roads 2025-26 Go Red for Women initiative
HAMPTON ROADS, Va., October 24, 2025 — Cardiovascular disease (CVD) is the leading cause of death for women[1] in Hampton Roads and across the United States. To change that, the American Heart Association, a relentless force changing the future of health for everyone everywhere, is encouraging women to prioritize their heart health. Leading that effort locally for a second tenure are Dr. Amber Price, senior vice president & enterprise chief nursing officer, Sentara Health and Alexis Swann, president, TowneBank Peninsula and Williamsburg, who are serving as the 2025-26 co-chairs for Hampton Roads’ Go Red for Women® movement, empowering women to take charge of their heart health, while addressing critical gaps in research, education and care. Go Red for Women is dedicated to helping women lead healthier lives.
“I look forward to making an impact on women’s health in our local community and working alongside the Heart Association and other passionate volunteer leaders to make our signature event a powerful moment of inspiration, education and action to improve the lives of the women we love,” said Price. “Go Red for Women is where community and connection meet action. We’re not waiting. We’re not slowing down. Red means go.”
Despite the threat of CVD, less than half of women are aware of its risk[2]. Go Red for Women is committed to closing gaps in access to care and championing a community of support.
“As women, our days are packed, and life rarely slows down—but women’s health deserves attention now, not later,” said Swann. “Amber and I chose to co-chair a second time because this mission remains personal, and we’re committed to the women across Hampton Roads who deserve to live for themselves, their families and their futures. Go Red for Women is a call to action: Red Means Go, for our hearts, our futures and every woman who matters to us.”
In Hampton Roads, the 2025–26 Go Red for Women campaign is shining a spotlight on hypertension—one of the most significant yet controllable risk factors for heart disease and stroke. High blood pressure often goes unnoticed, yet it disproportionately impacts women, making awareness and proactive care critical. When blood pressure is managed, the majority of cardiovascular episodes can be prevented.
This year, the campaign is committed to empowering women to pause, prioritize their health and recognize that taking care of themselves first is not only necessary but lifesaving. The Heart Association’s campaign embraces the new rallying cry: Red Means Go. Life moves fast—careers, calendars and commitments never slow down. But when it comes to women’s health, delays are no longer an option.
“There is one source of support women can count on — each other. Amber’s and Alexis’ unwavering passion and dedication to the Go Red for Women movement is creating a ripple of change in Hampton Roads,” said Charlene Grabowski, board president, American Heart Association – Hampton Roads.
Celebrate Go Red for Women’s local achievements on Friday, February 20, 2026, at the 2025–26 Hampton Roads Go Red for Women Luncheon, taking place at the Newport News Marriott at City Center. Now in its 22nd year, this inspiring event will bring together 400+ women (and men!) who prioritize women’s health. Guests will have the opportunity to connect and network with community leaders, enjoy a heart-healthy lunch and take part in an immersive post-lunch pop-up experience featuring wellness activations such as healthy recipe demonstrations, fitness tips, a sparkle station and much more. Join the Go Red for Women campaign and community leaders in honoring Heart Month—and the women you love—on a day dedicated to empowering healthier lives for all.
Go Red for Women is nationally sponsored by CVS Health, and the Hampton Roads Go Red for Women Luncheon is locally sponsored by TowneBank, Sentara Health, Bon Secours Hampton Roads, Hudgins Contracting and Goodman & Sons Jewelers. For more information, contact Laura Bynum, director, Go Red for Women at 757-812-4654 or visit Go Red for Women Hampton Roads Website.
###
About the American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. Dedicated to ensuring equitable health in all communities, the organization has been a leading source of health information for more than one hundred years. Supported by more than 35 million volunteers globally, we fund groundbreaking research, advocate for the public’s health, and provide critical resources to save and improve lives affected by cardiovascular disease and stroke. By driving breakthroughs and implementing proven solutions in science, policy, and care, we work tirelessly to advance health and transform lives every day. Connect with us on heart.org, Facebook, X or by calling 1-800-AHA-USA1.
About Go Red for Women®
The American Heart Association’s signature initiative, Go Red for Women®, is a comprehensive platform designed to increase women’s heart health awareness and serve as a catalyst for change to improve the lives of women globally. While the majority of cardiac events can be prevented, cardiovascular disease is the leading cause of death in women, claiming the lives of 1 in 3 women. For more than two decades, Go Red for Women has encouraged awareness. The movement harnesses the energy, passion and power of women to band together and collectively wipe out heart disease. It challenges them to know their risk for heart disease and take action to reduce their personal risk. It also gives them tools they need to lead a heart-healthy life. The Go Red for Women movement is nationally sponsored by CVS Health, with additional support from national cause supporters. For more information, please visit GoRedforWomen.org or call 1-800-AHA-USA1 (242-8721).
Jaylyn Brown: 443-866-7733; jaylyn.brown@heart.org
For Public Inquiries: 1-800-AHA-USA1 (242-8721)heart.org and stroke.org
[1] Call to Action for Cardiovascular Disease in Women: Epidemiology, Awareness, Access, and Delivery of Equitable Health Care: A Presidential Advisory From the American Heart Association | Circulation
[2] https://www.ahajournals.org/doi/10.1161/CIR.0000000000000907